Kulkith, the next leading shoes company

well, welcome again to my blog.

today, i’ll introduce you to “KULKITH”, a creative industry in Indonesia. it offers shoes using traditional fabric, which is BATIK.  it’s an emerging industry in Indonesia and it has a big potential to develop further for the mean time.

so, here it goes.

1.Value Proposition

The value proposition of Kulkith is “Shoes using traditional fabric with high quality and unique characteristics”. Unlike other shoes that using printed traditional fabrics, Kulkith uses handmade traditional fabric, such as “batik tulis”, etc. Other than that, Kulkith also limits its products so the products become prestigious. Kulkith uses high quality materials to make the product.

2.Strategic Partners

There are three main strategic partners of Kulkith, which are:

  • Fashion bloggers

Kulkith gives out its product to fashion bloggers to be promoted in their blogs. It is a way to promote the product.

  • Smesco

Smesco is a unit consists of SME (Small Medium Enterprises). Kulkith is listed in Smesco website. If there is any national or international exhibition that requires shoes product, or traditional based product, Smesco will let know Kulkith and offer the chance to join the exhibitions to Kulkith.

  • Suppliers

Kulkith has several suppliers to support the making process of the product. In addition, Kulkilth has a special fabric supplier who makes the fabric by handmade. Seventy percents of the fabrics came from the special fabric supplier.

3.Key Activities

  • Design

All the designs of Kulkith’s products are made by the owner itself, Agnes.

  • Marketing

Kulkith promotes its products by using social networks, such as twitter and facebook. Other than that, Kulkith also promotes its products by using blogs, especially from fashion bloggers. Up until now, Kulkith only use no charge promoting media. There is no tendency to promote in printed media.

it’s better if Kulkith wants to promote through fashion magazines so it can expand the ability to reach the market itself.

  • Manufacture

Kulkith hires four persons to make the shoes. These persons are professional in shoes making line and they come from Cibaduyut

4.Key Resources

  • Labors

There are 4 labors who worked for Kulkith. They are shoes maker that came from Cibaduyut.

  • Distribution partners

There are two main distribution partners. One is in Kuala Lumpur, Malaysia, and the other one is in Bandung. The distribution partners are responsible to distribute the orders that are made from online shop.

the online shop needs to be more responsive to fulfill all the demand and it is better to have store chains in and out of the country.

  • Fabric Suppliers

There is special fabric supplier who made all the fabrics by handmade. Seventy percent of fabric materials are fulfilled by this fabric supplier. The rest of fabric materials are came from other fabric suppliers without any special work relationship.

5.Customer Segment

The target market of Kulkith is women, between 17-25 years old, especially college students. Nowadays, Kulkith’s target market widen to career woman.

6. Customer Relationship

Since the life cycle of product in Kulkith is quite short, Kulkith will give out discounts for last season products since the size range is not complete anymore.

7.Distibution Channels

  • Kuala Lumpur partner

The distributor partner in Kuala Lumpur handles all the orders that came from Kuala Lumpur. Kulkith will send all the orders to this person and he/she will distribute all the orders in Kuala Lumpur. The objective of this process is to reduce the delivery cost.

  • Geulis

Geulis is a store that sells fashion products in Grand Indonesia, Jakarta. Kulkith gives its product to Geulis to be sold there, but the label is still Kulkith.

  • Store

There are two types of store. The first one is main store, which is located in Owners’ house, and the second is online store (www.kulkithshoes.com). Now, Kulkith is more focusing in online store.


These are the sources of cost in Kulkith:

  • Labors

Kulkith needs to pay the salary of its worker.

  • Delivery

There are charges have been made because Kulkith delivers the products to the customers who order the products from online store.

  • Website

There is yearly payment that needs to be paid because of using server host.

  • Manufacturing

All the materials, such as fabrics, leather, ect, become the main costs of Kulkith’s revenue stream.


  • Exhibitions

National and international exhibitions become additional revenue sources for Kulkith since Kulkith can sell its products there.

  • Main store

The main store of Kulkith is in Owner’s house. Customers can come to the store and buy the products.

www.kulkithshoes.com is the address of Kulkith’s online store. Customers can place their order in that website.

  • Retail store

Geulis in one of the retail store that make a special partnership with Kulkith. Geulis helps on selling the products of Kulkith

in further, it is the best if Geulis has its own brand stores in main cities in Indonesia and other countries.


Kulkith has a big potential to become the lead company of shoes using BATIK in all over the world. it serves shoes with good quality, unique designs, and affordable price.

that’s all about KULKITH, the emerging shoes company in Indonesia which has a big potential to go international.

KULKITH, keep on fighting!

Priska J.R. Siagian

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